Answer by Syama Meagher:
I like everyone’s answers here. To add- create meaningful content around the topics your customers want to read about, not things you think are interesting. Have you done an empathy map yet? Draw inspiration from those answers. Syndicate that content everywhere.
Also, make it super easy have your customer do what you want them to do. If you are selling a product, push them through the funnel with easy calls to action and link selling. If you are creating educational material make it easy to get to.