Scaling Retail Blog
There are two different types of non-performers. The first type are people who don’t care and aren’t invested in the work. Their lack of interest means you’ll never receive great work from them. The second type of non-performers are defiant. These are employees and contractors who don’t listen to your directives because they believe they’re…
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As a social media advertiser, you’ve likely seen multiple references to retarget marketing. Retarget marketing is the process of creating funnels to market to individuals for the second time they’ve seen your brand. Retarget marketing is very powerful because these audiences are already engaged so they’re much more likely to convert. Here are five steps…
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Fashion brand CEOs, what keeps you going every day? Business is tough and the business of running a fashion brand is one of the tougher businesses out there. If you don’t already have go-to stress management and wellness-promoting tools on your side, now is the time to create your own CEO wellness toolkit. My CEO…
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Approximately 4 out of 5 American consumers are online shoppers and 51% have made a purchase with a mobile device, according to Pew Research Center. What’s more, 55% of shoppers have purchased items after discovering them via social media, platforms most often accessed via mobile devices (Source: Shopify). If you don’t have a mobile-first website,…
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Is your fashion e-commerce site optimized for success? It’s so easy to want to give up on your fashion e-commerce site, especially if you’ve been in the game for a little while or you’re just getting started and are wondering, “What on Earth is going on?” You might think, “Jeez, should I just give up…
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Do you know how a reverse-mentorship can help your business innovate and stay relevant in the eyes of your target audience? The reverse-mentorship is one of the most brilliant new cohort-researching strategies on the block. At a time when brands of all sizes want to understand more and more about Millennials and Gen Z, critical…
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