How to Scale Your Fashion Brand Startup
Scaling Up, Video

When it comes time to scale your business, you’ll need a combination of elements to do so successfully. Here’s a snapshot of how to scale your fashion brand startup.  1. Distribution  Scaling up your business is a big deal, and if scaling is in your future, make sure you first consider your key distribution opportunities.…

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How to Launch a Capsule Collection Brand

For any fashion boutique or brand, it’s all about staying relevant and staying top of mind in the industry. Once you’ve got a solid brand identity and/or a rhythm of regular lines and launches, you can incorporate a capsule collection into your marketing plan. Capsule collections are a great way to pop in new interest—but…

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Retail 101: Merchandising Tips for Brick-and-Mortar Stores
Video

The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when new products arrive. Luckily, you don’t have to completely overhaul your store to make an improvement. Here are five easy ways to improve your retail merchandising—today!  1. Branded Hangers When you go…

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How to Design Your E-Commerce Store for Success in 2020

If you have an online fashion startup without a physical retail location—or are considering starting one—you should think of your website as your brand’s storefront. Just like with a physical location, you want your website design to be welcoming and engaging. Below, we’ve detailed four things to keep in mind for a successfully designed e-commerce…

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