Understanding Your Shopify Analytics

Is your e-commerce store optimized for success? And, how can you tell? In this post, we’ll take a closer look at how to make data analytics more meaningful with six Shopify KPI’s that are frequently overlooked. When harnessed, these metrics can make a significant impact on startup fashion brands and generate successful sales over time.…

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The 7 KPIs to Measure Your Shopify E-Commerce Store

Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the various metrics that go along with that. With proper analysis, these metrics of your brand’s Shopify Platform can make a huge impact and generate sales over time. While most clothing startups are…

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How to Prep Your Fashion Brand for Size Inclusivity

Size inclusivity has become a recent trend in the last few years. Similarly to the green-washing movement, it’s starting to get a bit of notoriety and backlash. It’s no longer enough for a brand to just claim they’re size-inclusive – the same goes for claiming sustainability. So what does it actually take? Case Study – Chromat…

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The Content Production for Social Media Guide

Content production for social media may seem pretty straightforward- take photos, upload them online… however, high quality results require a lot more consideration and time. The really beautiful social media platforms that fashion brands adore take so much more time, thoughtfulness, and planning than is often considered. 1. The Editorial Calendar  The editorial calendar is…

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Content Planning for Social Media

One of the greatest hurdles in establishing a worthwhile, engaging and reliable social media presence is producing enough content. Many brand owners go into business assuming they can just share photos from their e-commerce shoots, repost other people’s images and share some behind-the-scenes photos and videos. The truth is it’s not enough and it won’t…

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How to Grow Your Global Distribution via Wholesale Buyers

It’s easy to start a fashion brand from the position of designing clothes that you like. Creative entrepreneurs often ask themselves: “If there are collections or products I feel largely inclined to make for myself, why not start a business around them?” While you may find a niche market in the direct-to-consumer (DTC) e-commerce space,…

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