Scaling Retail Blog
Coronavirus panic has gripped the entire world and created unprecedented, uncertain times. Everywhere you turn, there are new alerts, new statistics, new guidelines for individual health and safety—and new updates from the big companies. But in these strange, uncharted waters, where does a small business turn? There’s no guidebook for the solo entrepreneur and no…
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With the support of a PR agency, your small fashion business will gain exposure on a level it would be quite difficult to reach on your own. It’s actually their full-time job to do the networking and relationship building you need but often won’t have time for. It sounds great, but before you settle on…
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When it comes time to scale your business, you’ll need a combination of elements to do so successfully. Here’s a snapshot of how to scale your fashion brand startup. 1. Distribution Scaling up your business is a big deal, and if scaling is in your future, make sure you first consider your key distribution opportunities.…
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These days, investors are looking for both a sure thing and a unicorn. So, what does that actually look like for an independent fashion brand? This article outlines what to consider before getting funded—no strings attached. Check Yourself (and Your Track Record) As an independent fashion business, do you know what your track record is?…
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What are the steps that will take you from a concept to actually building a fashion brand? In the early stages, there’s so much involved that it can be easy to get ahead of yourself and overlook some critical first steps. So, before you get too far along, what should come first? Know Your Target Audience…
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For any fashion boutique or brand, it’s all about staying relevant and staying top of mind in the industry. Once you’ve got a solid brand identity and/or a rhythm of regular lines and launches, you can incorporate a capsule collection into your marketing plan. Capsule collections are a great way to pop in new interest—but…
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How many collections do you need a year? And should they be main collections or capsules? As a new business owner, you might not yet know that there is a difference between the two. That’s okay—in this article, we’ll break down the difference between a main collection and capsule collection so you can confidently decide…
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Being new to the world of clothing startups can be overwhelming on many levels. For one, entering the manufacturing side of the industry can make you feel like you’re learning a new language. We’ve broken it down to a list of the essentials. Here are the key terms you should know for each stage of…
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There’s no question about it: manufacturing is a complicated matter. As a business owner, you must consider many factors when deciding on your production and manufacturing process: What’s going to be expensive or affordable? Where will you have the most oversight? Where will you be able to find the best talent? How will manufacturing impact…
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Whether you have a fashion boutique or are considering opening your first pop-up or retail store, visual merchandising should be at the top of your to-do list. As customers become more time and cost-sensitive, creating an experience becomes even more essential. According to Coresight Research, more than 7,150 U.S. based retailers have closed their doors…
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