Scaling Retail Blog
All things generally related to fashion.
The newest, hottest luxury streetwear businesses are expertly leveraging storytelling to develop their brands. They’re doing it so well, that the biggest players in luxury fashion are shifting their narratives to compete. We can look at Gucci’s new urban perspective or a Riccardo Tisci-helmed Burberry’s frequent delivery and product drops (coming up on the horizon,…
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Do you know how to do the new print mailers right? Direct catalog mailers have changed. And they’re nothing like your Sears catalogs. But, first, here’s the backstory of how this post came into being… As a marketer with tons of curiosity, I set out to find out who’s selling my information. So when I…
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.Are you up to speed with everything that was new at NYFW and MAGIC Las Vegas? Once again, industry duties have sent me and members of our team on the road. Our most recent stops? Vegas and New York, of course! NYFW The really cool thing about NYFW is that it almost feels like it…
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If you’re exploring different avenues for scaling up, you may want to think about supply chain integration. A properly integrated supply chain will give you more control over production (and thus your products), greater flexibility and the ability to decrease expenses to increase profits. It can also add to your brand story as you cut…
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What impression does your brand leave on wholesale buyers and could you be doing more? You are launching your startup fashion brand and you’re pumped up to start pitching. Top of mind is how to best position your brand to wholesale buyers. Often misunderstood, the job of a buyer is not only to look and find…
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Are you working with other brands to maximize your resources and increase sales? I was writing a blog post for StartUp Fashion on “How to Launch an E-commerce Shop Selling Your Own Brand and Others” (will update with link when its live), and I had an idea that I never saw in practice, the CO-OP…
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Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage e-commerce businesses can be especially confusing and…
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