Scaling Retail Blog
All things generally related to fashion.
When it’s time to create product samples, the right design and production team is essential for established businesses and fashion industry startups alike. Putting ideas into action by designing pieces that are both attractive and realistically producible is key, as is actually producing those items as samples. And there are a few critical things your…
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The fashion retail world is an exciting one – however, for new fashion startups, it can also be a daunting one if you are just starting up your brand. And while some of the business can be rather “learn as you go”, it is a lot more comfortable to enter the business armed with knowledge…
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The newest, hottest luxury streetwear businesses are expertly leveraging storytelling to develop their brands. They’re doing it so well, that the biggest players in luxury fashion are shifting their narratives to compete. We can look at Gucci’s new urban perspective or a Riccardo Tisci-helmed Burberry’s frequent delivery and product drops (coming up on the horizon,…
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Do you know how to do the new print mailers right? Direct catalog mailers have changed. And they’re nothing like your Sears catalogs. But, first, here’s the backstory of how this post came into being… As a marketer with tons of curiosity, I set out to find out who’s selling my information. So when I…
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.Are you up to speed with everything that was new at NYFW and MAGIC Las Vegas? Once again, industry duties have sent me and members of our team on the road. Our most recent stops? Vegas and New York, of course! NYFW The really cool thing about NYFW is that it almost feels like it…
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If you’re exploring different avenues for scaling up, you may want to think about supply chain integration. A properly integrated supply chain will give you more control over production (and thus your products), greater flexibility and the ability to decrease expenses to increase profits. It can also add to your brand story as you cut…
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What impression does your brand leave on wholesale buyers and could you be doing more? You are launching your startup fashion brand and you’re pumped up to start pitching. Top of mind is how to best position your brand to wholesale buyers. Often misunderstood, the job of a buyer is not only to look and find…
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