Scaling Retail Blog
Recently, an interesting conversation with a young business owner brought some important ideas to mind when it comes to the trials brick-and-mortar retailers often face. She was in the process of opening up a new lingerie store in the Midwest, and when we asked her how things were going, what her first collections looked like,…
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Is your e-commerce store optimized for success? And, how can you tell? In this post, we’ll take a closer look at how to make data analytics more meaningful with six Shopify KPI’s that are frequently overlooked. When harnessed, these metrics can make a significant impact on startup fashion brands and generate successful sales over time.…
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It’s easy to start a fashion brand from the position of designing clothes that you like. Creative entrepreneurs often ask themselves: “If there are collections or products I feel largely inclined to make for myself, why not start a business around them?” While you may find a niche market in the direct-to-consumer (DTC) e-commerce space,…
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We filmed a video on growing your global distribution through your wholesale accounts. This blog post serves to take those concepts even further, with an in-depth wholesale strategy you can start to put into motion today… 1. Show in Paris Market to Reach the World. Paris is a major hot spot right now- it is…
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If you’re privileged enough to own a retail brick-and-mortar store, you’re probably wondering about all the different ways you can really capture the in-store retail experience and relay branding. Aside from general staging techniques, meaning the furniture or how you’re merchandising your fashion boutique, there are five different key elements that really come into play…
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There’s never been a better time to highlight the importance of getting brick-and-mortar staging right. It’s a unique moment in fashion: most direct-to-consumer (DTC) brands are excellent with e-commerce, marketing and communications and data and analytics, while very few know much at all about the brick-and-mortar sphere. Due to the runaway success of the top…
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Whether you’re a new brand owner or a seasoned pro, it can be hard to hear your collections need to change. Still, don’t make this common mistake. When it comes to the wholesale business, retail buyers are the experts. They know what’s desirable in their markets, they know what their various shoppers want and they…
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It’s easy to start a fashion brand and really start off from the position of designing clothes that you like. Oftentimes, as creative entrepreneurs, we say, “Hey, these are collections or products that we feel so largely inclined to make for ourselves, why not start a business around those products?” Well, while you might find…
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As a social media advertiser, you’ve likely seen multiple references to retarget marketing. Retarget marketing is the process of creating funnels to market to individuals for the second time they’ve seen your brand. Retarget marketing is very powerful because these audiences are already engaged so they’re much more likely to convert. Here are five steps…
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First impressions are lasting impressions- and shipping can be a major expense. Do you know how the best retail brands source their packaging? You need to source high quality, on-brand packaging to deliver on your customer promise. What’s more, you have to understand the best packaging options for your brand, the right shipping costs, returns…
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