Scaling Retail Blog
Last week, I was in NYC for NYFW and WWD Digital Forum. I also flew to Minneapolis for Target’s global conference. Here’s what went down… What’s New Every retailer on the lineup shared something new. Nordstrom announced The Nordy Club, their new rewards club with an experiential focus. Walmart announced local, customized experiences by Jet.com.…
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Do you know what it takes to build a successful, rule-breaking direct-to-consumer brand? Direct-to-consumer brands are using well thought-out marketing strategies to promote new product launches and introduce new categories. They’re also merging online, mobile, brick-and-mortar, catalog mailers, pop-up shops and more. And while different brands are branching out to do their own things, we’re…
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If you’re exploring different avenues for scaling up, you may want to think about supply chain integration. A properly integrated supply chain will give you more control over production (and thus your products), greater flexibility and the ability to decrease expenses to increase profits. It can also add to your brand story as you cut…
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Whether you rely on your own retail shop or wholesale fashion accounts to thrive, it’s time to stop choosing between brick-and-mortar and e-commerce strategies. At the end of the day, it’s all simply retail and shoppers respond best to a healthy mix of the physical and digital worlds. Alibaba Makes a Case for Merging Physical…
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When does technology cross the line from beneficial to taking away from the customer experience? I’ve been struggling with the latest in innovation for retail. The new Amazon grocery store in Seattle and the new Rebecca Minkoff store in Manhattan are opting out of the traditional selling experience. They’ve ditched the cashier and sales associate…
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Facebook has launched their in mobile app marketplace and sellers are flocking. In 4 steps you can upload a photo, add a product description, choose a price and post it to the marketplace. You can even change your zip code to show up in more relevant listings and post your item for sale in groups…
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The SAP Retail Forum is a yearly conference where industry leaders gather to discuss new technology in retail and the future of customer service and sales. This year I had the pleasure of attending and speaking on the topic of Social Selling: how to leverage popup shops, mobile and social to sell to customers. I…
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The Trans-Pacific Partnership (TPP) is a trade agreement between 12 countries in the Pacific Rim. Right now you may only be familiar with it because of the protests internationally and the vote to Fast Track the TPP in the US Congress. This trade agreement appears to be moving forward aggressively despite criticism that US jobs…
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