The Power of Public Relations for your Fashion Brand
The Importance of PR Public Relations does a lot of heavy lifting for a brand in terms of brand awareness and customer connection.…
Where To Invest Your Small Business Loan In 2022
If you were one of the many business owners who secured a small business loan in 2021, the next – and most important…
General Retail Forecast 2022
The past two years have brought undeniable change to the fashion retail landscape and, as 2022 looms large, it’s important to take a…
What Is a Business Advisory Board and Do I Need One to Scale Up?
For most small business owners, the idea of having a support system of talented and intelligent people sounds appealing—especially when it comes time…
How Do I Choose the Right PR Agency for My Small Fashion Business?
With the support of a PR agency, your small fashion business will gain exposure on a level it would be quite difficult to…
How to Design Your E-Commerce Store for Success in 2020
If you have an online fashion startup without a physical retail location—or are considering starting one—you should think of your website as your…
Reality Check: Your True E-Commerce Photography Needs
It turns out that in today’s content-driven climate, as a fashion and retail business, you’re also a media company. Fashion brands are responsible…
The 5 Step Guide to Launching a Size-Inclusive Brand
Body positivity has become a significant trend with online clothing startups, with inspiring brands like Chromat, Universal Standard, and Sela Fit at the…
Content Planning for Social Media
One of the greatest hurdles in establishing a worthwhile, engaging and reliable social media presence is producing enough content. Many brand owners go…
Brick-and-Mortar Staging: The New How-To Guide
There’s never been a better time to highlight the importance of getting brick-and-mortar staging right. It’s a unique moment in fashion: most direct-to-consumer…