Scaling Retail Blog
These days, investors are looking for both a sure thing and a unicorn. So, what does that actually look like for an independent fashion brand? This article outlines what to consider before getting funded—no strings attached. Check Yourself (and Your Track Record) As an independent fashion business, do you know what your track record is?…
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How do you maximize your time at busy trade shows? Every trade show calls for a commitment of time- even when you know what you want for your fashion design business. The typical show stretches on from the early morning to at least the late afternoon, for a period of about two to three days.…
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What do you use to take your fashion brand worldwide? Exciting times. New fashion tech companies are springing up in the market with products and platforms to push your independent fashion brands worldwide. As an industry, we’re also developing smarter, more effective systems. If you’ve never sold globally, you may be wondering what are the…
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Do you know the essentials of content management and how it can boost your business’ visibility? “Content is king”. I think we come across this golden quote by Bill Gates every single day. And while he said it all the way back in 1996, it’s as relevant as ever. High quality, professional, engaging and properly…
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What system do you have in place to keep up with sales periods, production and delivery? A regular calendar just doesn’t cut it when it comes to the fashion business. You’ve probably heard of the retail calendar before. If you’re not actually putting it to use- you’re missing out. Unlike most relics of old retail, the…
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Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage e-commerce businesses can be especially confusing and…
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Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…
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This post was originally written for Create & Cultivate by me (Syama Meagher, CEO of Scaling Retail). Create & Cultivate Is an Online Platform & Conference Series for Female Entrepreneurs in the Digital Space. Its such a useful post, I wanted to make sure my readers saw it. Many of us have a vision of…
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I love listening to podcasts. It’s such a wonderful way to pass time while doing other activities, and it makes it easy to be inspired and learn new things. You will be surprised at how your next great idea could come from a story about life-span longevity (TED Radio Hour) or Will Chamberlain’s underhand basketball…
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Vogue UK recently announced that Alexa Chung would be introducing a new program to the VILLIOD app to attract emerging designers to sell. VILLIOD is an app that connects consumers and influencers via moodboards that sell products. Think of it as a shoppable, mobile and cooler Polyvore. This app currently works on an affiliate marketing…
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