Retail 101: Merchandising Tips for Brick-and-Mortar Stores

The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when new products arrive. Luckily, you don’t have to completely overhaul your store to make an improvement. Here are five easy ways to improve your retail merchandising—today!  1. Branded Hangers When you go…

Read More
The 7 KPIs to Measure Your Shopify E-Commerce Store

Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the various metrics that go along with that. With proper analysis, these metrics of your brand’s Shopify Platform can make a huge impact and generate sales over time. While most clothing startups are…

Read More
How to Prep Your Fashion Brand for Size Inclusivity

Size inclusivity has become a recent trend in the last few years. Similarly to the green-washing movement, it’s starting to get a bit of notoriety and backlash. It’s no longer enough for a brand to just claim they’re size-inclusive – the same goes for claiming sustainability. So what does it actually take? Case Study – Chromat…

Read More