Scaling Retail Blog
These days, investors are looking for both a sure thing and a unicorn. So, what does that actually look like for an independent fashion brand? This article outlines what to consider before getting funded—no strings attached. Check Yourself (and Your Track Record) As an independent fashion business, do you know what your track record is?…
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What are the steps that will take you from a concept to actually building a fashion brand? In the early stages, there’s so much involved that it can be easy to get ahead of yourself and overlook some critical first steps. So, before you get too far along, what should come first? Know Your Target Audience…
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How many collections do you need a year? And should they be main collections or capsules? As a new business owner, you might not yet know that there is a difference between the two. That’s okay—in this article, we’ll break down the difference between a main collection and capsule collection so you can confidently decide…
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There’s no question about it: manufacturing is a complicated matter. As a business owner, you must consider many factors when deciding on your production and manufacturing process: What’s going to be expensive or affordable? Where will you have the most oversight? Where will you be able to find the best talent? How will manufacturing impact…
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The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when new products arrive. Luckily, you don’t have to completely overhaul your store to make an improvement. Here are five easy ways to improve your retail merchandising—today! 1. Branded Hangers When you go…
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It turns out that in today’s content-driven climate, as a fashion and retail business, you’re also a media company. Fashion brands are responsible for creating dynamic content to share on social media and engage with customers. Likewise, brands are expected to keep website content fresh and updated monthly. Therefore, the question “why is photography so…
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Whether you are a seasoned business owner or launching a fashion business for the first time, understanding your production calendar is a critical juncture in scaling up your business. It’s certainly something experienced brands will attest to: in most cases, you need more time and samples than you’d expect. For all brands, it’s vital to…
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Recently, an interesting conversation with a young business owner brought some important ideas to mind when it comes to the trials brick-and-mortar retailers often face. She was in the process of opening up a new lingerie store in the Midwest, and when we asked her how things were going, what her first collections looked like,…
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Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the various metrics that go along with that. With proper analysis, these metrics of your brand’s Shopify Platform can make a huge impact and generate sales over time. While most clothing startups are…
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Size inclusivity has become a recent trend in the last few years. Similarly to the green-washing movement, it’s starting to get a bit of notoriety and backlash. It’s no longer enough for a brand to just claim they’re size-inclusive – the same goes for claiming sustainability. So what does it actually take? Case Study – Chromat…
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