Scaling Retail Blog
It turns out that in today’s content-driven climate, as a fashion and retail business, you’re also a media company. Fashion brands are responsible for creating dynamic content to share on social media and engage with customers. Likewise, brands are expected to keep website content fresh and updated monthly. Therefore, the question “why is photography so…
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Whether you are a seasoned business owner or launching a fashion business for the first time, understanding your production calendar is a critical juncture in scaling up your business. It’s certainly something experienced brands will attest to: in most cases, you need more time and samples than you’d expect. For all brands, it’s vital to…
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Recently, an interesting conversation with a young business owner brought some important ideas to mind when it comes to the trials brick-and-mortar retailers often face. She was in the process of opening up a new lingerie store in the Midwest, and when we asked her how things were going, what her first collections looked like,…
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Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the various metrics that go along with that. With proper analysis, these metrics of your brand’s Shopify Platform can make a huge impact and generate sales over time. While most clothing startups are…
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Size inclusivity has become a recent trend in the last few years. Similarly to the green-washing movement, it’s starting to get a bit of notoriety and backlash. It’s no longer enough for a brand to just claim they’re size-inclusive – the same goes for claiming sustainability. So what does it actually take? Case Study – Chromat…
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Content production for social media may seem pretty straightforward- take photos, upload them online… however, high quality results require a lot more consideration and time. The really beautiful social media platforms that fashion brands adore take so much more time, thoughtfulness, and planning than is often considered. 1. The Editorial Calendar The editorial calendar is…
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If you’re privileged enough to own a retail brick-and-mortar store, you’re probably wondering about all the different ways you can really capture the in-store retail experience and relay branding. Aside from general staging techniques, meaning the furniture or how you’re merchandising your fashion boutique, there are five different key elements that really come into play…
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It’s fascinating that we all know influencer collaborations are extremely important for getting visibility for our businesses, though we don’t tend to execute them in the most efficient manner possible. Whenever you work with an influencer, you should be looking at sales lift and a brand awareness lift. Ultimately, you’re going to be searching for…
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It’s easy to start a fashion brand and really start off from the position of designing clothes that you like. Oftentimes, as creative entrepreneurs, we say, “Hey, these are collections or products that we feel so largely inclined to make for ourselves, why not start a business around those products?” Well, while you might find…
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