How Do I Choose the Right PR Agency for My Small Fashion Business?
With the support of a PR agency, your small fashion business will gain exposure on a level it would be quite difficult to…
How to Scale Your Fashion Brand Startup
When it comes time to scale your business, you’ll need a combination of elements to do so successfully. Here’s a snapshot of how…
From Concept to Brand: Advice for Fashion Startups
What are the steps that will take you from a concept to actually building a fashion brand? In the early stages, there’s so…
Main Collections vs. Capsule Collections: Everything You Need to Know
How many collections do you need a year? And should they be main collections or capsules? As a new business owner, you might…
Retail 101: Merchandising Tips for Brick-and-Mortar Stores
The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when…
Reality Check: Your True E-Commerce Photography Needs
It turns out that in today’s content-driven climate, as a fashion and retail business, you’re also a media company. Fashion brands are responsible…
Starting a Fashion Company: Production Sampling
Whether you are a seasoned business owner or launching a fashion business for the first time, understanding your production calendar is a critical…
Brick-and-Mortar Retailers: How to Negotiate with Brands & Make Terms
Recently, an interesting conversation with a young business owner brought some important ideas to mind when it comes to the trials brick-and-mortar retailers…
The 7 KPIs to Measure Your Shopify E-Commerce Store
Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the…
