Scaling Retail Blog
These days, investors are looking for both a sure thing and a unicorn. So, what does that actually look like for an independent fashion brand? This article outlines what to consider before getting funded—no strings attached. Check Yourself (and Your Track Record) As an independent fashion business, do you know what your track record is?…
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What are the steps that will take you from a concept to actually building a fashion brand? In the early stages, there’s so much involved that it can be easy to get ahead of yourself and overlook some critical first steps. So, before you get too far along, what should come first? Know Your Target Audience…
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Younger generations are embracing sustainability with fervor. What’s behind the movement and how will you get involved? Though sometimes controversial, many of today’s consumers insist brands should take a stand- and this is especially true with younger generations. While worthwhile political and social issues surely exist, they can often be extremely polarizing, alienating large groups…
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You’ve received a wholesale order- congrats. What’s your process for what comes next? Securing your first wholesale order can be incredibly exciting, but there’s a critical process that must come next in order to stay compliant and officially close the sale. Here’s your three-step guide to closing your next wholesale order with success- whether you…
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As you work to determine if you need a retail consultant, it’s important to first understand what a consultant is, what a consultant does and what the difference is between a retail consultant and a retail strategist. Read on to learn qualities to look for, warning signs to avoid and how to know you’re ready…
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Have you launched a successful PR strategy for your small fashion business? An excellent PR firm can secure quality press for your new fashion business – and in a very short period of time. While it may require a significant investment, the results are certainly worthwhile. However, hiring a PR agency at $2,500-$4,000 monthly retainers…
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If you’re planning on starting a fashion label, you definitely have a big question in mind… how much money do you need? The simple answer is you need a lot more than you think! What Does It Take to Launch a Fashion Business? Let’s clear up a couple of common misconceptions before we dive deeper…
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What qualifies a manufacturer as the right one for you, and how will you track them down? One of the most important things you’ll do before starting a fashion label, will be pinpointing the right manufacturer. The right manufacturer for your brand is not necessarily the right production partner for another. Your brand needs someone…
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