How to Launch a Capsule Collection Brand

For any fashion boutique or brand, it’s all about staying relevant and staying top of mind in the industry. Once you’ve got a solid brand identity and/or a rhythm of regular lines and launches, you can incorporate a capsule collection into your marketing plan. Capsule collections are a great way to pop in new interest—but…

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Fashion Startups, Master the Basics of Retail.

Fashion startups! This business is tough but it’s even more difficult if you don’t take the time to master the basics of retail. How well do you understand your fashion business? There’s a lot more required for retail success than having beautiful products, inspiring photography, and a creative brand voice. These are all important considerations…

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Foundation: Selling Tips + Videos!

Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include e-commerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling e-commerce and the 1st step to launching wholesale. For more advice on…

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