Pop-Up Shop
How to 5x Your Return on Your First Fashion Pop-Up Shop
3 Reasons Why Pop-Up Shops Work
Driving Sales this Holiday Season: Black Friday to Christmas
Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…
Read More
Dreaming of Owning a Boutique? Dreams do Come True.
Starting a boutique with all your favorite brands can seem like a dream to some, but a reality to others. How to get the right vendors? Choose a location? Hire the contractors, pick the interior designer, do the marketing…the list can seem daunting and confusing. Where to start? Two of my clients the owners of…
Read More
The Beginner’s Guide to Assortment Planning for Pop-Up Shops
I originally wrote this post for The Storefront. If you are not familiar with them, they are the place I suggest all my clients check out when doing a popup shop. Pop-up shops should be part of a robust 360° marketing strategy for any emerging brand. However, for businesses who are just dipping their toes…
Read More