How Do I Choose the Right PR Agency for My Small Fashion Business?
With the support of a PR agency, your small fashion business will gain exposure on a level it would be quite difficult to…
How to Scale Your Fashion Brand Startup
When it comes time to scale your business, you’ll need a combination of elements to do so successfully. Here’s a snapshot of how…
From Concept to Brand: Advice for Fashion Startups
What are the steps that will take you from a concept to actually building a fashion brand? In the early stages, there’s so…
Main Collections vs. Capsule Collections: Everything You Need to Know
How many collections do you need a year? And should they be main collections or capsules? As a new business owner, you might…
Retail 101: Merchandising Tips for Brick-and-Mortar Stores
The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when…
Reality Check: Your True E-Commerce Photography Needs
It turns out that in today’s content-driven climate, as a fashion and retail business, you’re also a media company. Fashion brands are responsible…
Starting a Fashion Company: Production Sampling
Whether you are a seasoned business owner or launching a fashion business for the first time, understanding your production calendar is a critical…
Brick-and-Mortar Retailers: How to Negotiate with Brands & Make Terms
Recently, an interesting conversation with a young business owner brought some important ideas to mind when it comes to the trials brick-and-mortar retailers…
The 7 KPIs to Measure Your Shopify E-Commerce Store
Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the…
How to Prep Your Fashion Brand for Size Inclusivity
Size inclusivity has become a recent trend in the last few years. Similarly to the green-washing movement, it’s starting to get a bit…