Scaling Retail Blog
It’s been a whirlwind five weeks away from home, and it’s great to be back home in Los Angeles! Here’s a brief recap of everything that went down… PARIS TRANOÏ and MAN/WOMAN I made my yearly trip to Paris Market, attending both the TRANOÏ and MAN/WOMAN shows. I had the chance to meet up with…
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Last week, I was in NYC for NYFW and WWD Digital Forum. I also flew to Minneapolis for Target’s global conference. Here’s what went down… What’s New Every retailer on the lineup shared something new. Nordstrom announced The Nordy Club, their new rewards club with an experiential focus. Walmart announced local, customized experiences by Jet.com.…
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Did you get the lowdown on WWDMAGIC Las Vegas? Whew! I’ve been traveling like crazy. I’m comfortably back in LA, after my latest journey – WWDMAGIC Las Vegas. I was there for agency business and gave three talks. The first was “Making It. Defining Success as a Startup.” and the other was “The Age of…
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Will you be joining us in Coral Gables for session two? I was just in Miami for the first of a 3-part series of breakout sessions: “How to Strategize for the Holidays”. It was a short but fulfilling trip! Day 1: Customer Interviews These first two days were about understanding your customer through design thinking.…
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Are you leveraging AI tech for your business? It’s been a whirlwind of a summer before settling here in NYC for the month! I’m writing this article from Montauk. Good times. Before here, it was a much-needed, restorative offline vacation in Tanzania. And in true blink-and-you’ll-miss-it fashion, I was in Paris for men’s market en…
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Scaling Retail on the Go: Internet Retailer Conference (IRCE) June 2018 – Amazon Central Our technology and marketing expert went to Internet Retailer Conference (IRCE) in Chicago. Interestingly enough, his main takeaway was a question: Can Amazon really be trusted? This was the same question I posed a few years ago, and observations of the tech…
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Can your brand get the attention of the world’s busiest buyers? Ahh… Paris. Who needs a reason to head to that majestic and magical city? I sure don’t need an excuse! But this time, there was an important occasion to be there: Paris Market Week. There’s an energy you can’t find anywhere else this time…
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.Are you up to speed with everything that was new at NYFW and MAGIC Las Vegas? Once again, industry duties have sent me and members of our team on the road. Our most recent stops? Vegas and New York, of course! NYFW The really cool thing about NYFW is that it almost feels like it…
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Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…
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