Social Media
Scaling Retail on the Go: Coral Gables, Paris and Istanbul
It’s been an especially busy fall here at Scaling Retail- including trips around the world! Here’s a quick look at some of our favorite recent events. A Digital Marketing & Social Media Workshop in Coral Gables, FL I took a trip to hot and sunny Florida with two members of the Scaling Retail team, Logan…
Read MoreWhy You Need to Start Caring about Advertising on Instagram
7 Days to Launching Your First Great Facebook Ad
Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage ecommerce businesses can be especially confusing and…
Read More5 Ways to Get Pinterest to Convert for Your Brand
Pinterest can be a time consuming platform unless you are dedicated to building it out and engaging on it. So, if you are already swamped with Instagram then please don’t try to launch a Pinterest platform until you’ve got it down. If you have been working on Pinterest but want to optimize your results and…
Read MoreShould You Breakup with Your Facebook Page?
Is it time for you to breakup with your Facebook page? Maybe you don’t have the time to build an active Facebook community. But do you need an active Facebook page to reap the rewards of Facebook selling? All these questions will be answered in today’s new video. Hope I made your decision easier on…
Read More5 Tips to Pitch and Work with Brands you LOVE
What’s your criteria for choosing collaborators for your brand and is it enough? This post was originally written for Simply Stylist by me (Syama Meagher, CEO of Scaling Retail). Simply Stylist is an Online Platform & Conference Series for Female fashion enthusiasts. They are the bridge that connects you with other like-minded stylistas, beauty babes…
Read MoreGet on Facebook Marketplace Now
Facebook has launched their in mobile app marketplace and sellers are flocking. In 4 steps you can upload a photo, add a product description, choose a price and post it to the marketplace. You can even change your zip code to show up in more relevant listings and post your item for sale in groups…
Read MoreLuxury Brands on Snapchat- Ready to Jump on Board?
Luxury brands are jumping on the bandwagon of Snapchat. Burberry, Everlane and Valentino have all become active users of Snapchat in the last 2 years. Why? Because the demographics of Snapchat have changed- when launched the platform quickly became a favorite in the 18-24 year old market and now there is an increase engagement amongst…
Read More3 Tips to Authentic Fashion Marketing
3 Tips to Authentic Fashion Marketing Struggling with marketing your business? Shy about being the face of your brand? It’s time to step out from behind the curtains. Big fashion companies want to be more like you, they want to be more transparent, create better connections with their customers and be nimble in response to…
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