Scaling Retail Blog
Content production for social media may seem pretty straightforward- take photos, upload them online… however, high quality results require a lot more consideration and time. The really beautiful social media platforms that fashion brands adore take so much more time, thoughtfulness, and planning than is often considered. 1. The Editorial Calendar The editorial calendar is…
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One of the greatest hurdles in establishing a worthwhile, engaging and reliable social media presence is producing enough content. Many brand owners go into business assuming they can just share photos from their e-commerce shoots, repost other people’s images and share some behind-the-scenes photos and videos. The truth is it’s not enough and it won’t…
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Social media marketing and advertising grows in importance with every passing year, but what’s next on the horizon? The Scaling Retail Team sat down to envision what’s coming next, here are our social media predictions for 2020. Trend 1: Massive Follower Counts Lose Meaning There’s a widespread expectation of having many followers to show social…
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As a social media advertiser, you’ve likely seen multiple references to retarget marketing. Retarget marketing is the process of creating funnels to market to individuals for the second time they’ve seen your brand. Retarget marketing is very powerful because these audiences are already engaged so they’re much more likely to convert. Here are five steps…
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It’s been an especially busy fall here at Scaling Retail- including trips around the world! Here’s a quick look at some of our favorite recent events. A Digital Marketing & Social Media Workshop in Coral Gables, FL I took a trip to hot and sunny Florida with two members of the Scaling Retail team, Logan…
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Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage e-commerce businesses can be especially confusing and…
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Pinterest can be a time consuming platform unless you are dedicated to building it out and engaging on it. So, if you are already swamped with Instagram then please don’t try to launch a Pinterest platform until you’ve got it down. If you have been working on Pinterest but want to optimize your results and…
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