Scaling Retail Blog
Social media marketing and advertising grows in importance with every passing year, but what’s next on the horizon? The Scaling Retail Team sat down to envision what’s coming next, here are our social media predictions for 2020. Trend 1: Massive Follower Counts Lose Meaning There’s a widespread expectation of having many followers to show social…
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As a social media advertiser, you’ve likely seen multiple references to retarget marketing. Retarget marketing is the process of creating funnels to market to individuals for the second time they’ve seen your brand. Retarget marketing is very powerful because these audiences are already engaged so they’re much more likely to convert. Here are five steps…
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It’s been an especially busy fall here at Scaling Retail- including trips around the world! Here’s a quick look at some of our favorite recent events. A Digital Marketing & Social Media Workshop in Coral Gables, FL I took a trip to hot and sunny Florida with two members of the Scaling Retail team, Logan…
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Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage e-commerce businesses can be especially confusing and…
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Pinterest can be a time consuming platform unless you are dedicated to building it out and engaging on it. So, if you are already swamped with Instagram then please don’t try to launch a Pinterest platform until you’ve got it down. If you have been working on Pinterest but want to optimize your results and…
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Is it time for you to breakup with your Facebook page? Maybe you don’t have the time to build an active Facebook community. But do you need an active Facebook page to reap the rewards of Facebook selling? All these questions will be answered in today’s new video. Hope I made your decision easier on…
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What’s your criteria for choosing collaborators for your brand and is it enough? This post was originally written for Simply Stylist by me (Syama Meagher, CEO of Scaling Retail). Simply Stylist is an Online Platform & Conference Series for Female fashion enthusiasts. They are the bridge that connects you with other like-minded stylistas, beauty babes…
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