The Content Production for Social Media Guide

Content production for social media may seem pretty straightforward- take photos, upload them online… however, high quality results require a lot more consideration and time. The really beautiful social media platforms that fashion brands adore take so much more time, thoughtfulness, and planning than is often considered. 1. The Editorial Calendar  The editorial calendar is…

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Content Planning for Social Media

One of the greatest hurdles in establishing a worthwhile, engaging and reliable social media presence is producing enough content. Many brand owners go into business assuming they can just share photos from their e-commerce shoots, repost other people’s images and share some behind-the-scenes photos and videos. The truth is it’s not enough and it won’t…

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5 Social Media Predictions for 2020

Social media marketing and advertising grows in importance with every passing year, but what’s next on the horizon? The Scaling Retail Team sat down to envision what’s coming next, here are our social media predictions for 2020. Trend 1: Massive Follower Counts Lose Meaning There’s a widespread expectation of having many followers to show social…

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7 Days to Launching Your First Great Facebook Ad

Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage e-commerce businesses can be especially confusing and…

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