Influencer Marketing Archives

The True ROI of Influencer Collaborations

It’s fascinating that we all know influencer collaborations are extremely important for getting visibility for our businesses, though we don’t tend to execute them in the most efficient manner possible. Whenever you work with an influencer, you should be looking at sales lift and a brand awareness lift. Ultimately, you’re going to be searching for…

Scaling Retail on the Go: WWDMAGIC Las Vegas

E-Commerce, Influencer Marketing, Scaling Retail on the Go Posted by Scaling Retail

Did you get the lowdown on WWDMAGIC Las Vegas? Whew! I’ve been traveling like crazy. I’m comfortably back in LA, after my latest journey – WWDMAGIC Las Vegas. I was there for agency business and gave three talks. The first was “Making It. Defining Success as a Startup.” and the other was “The Age of…

What Influencers Look for in Brand Partnerships

Influencer Marketing, Marketing Posted by Scaling Retail

Do you understand top professional influencers’ expectations? A lot of companies tend to see influencers as people posting on a purely transactional basis, but that can’t be farther from the truth. Most influencers look to bring a lot of value to their audiences. When it comes to the bigger influencers, you’re more likely to work…