I was writing a blog post for StartUp Fashion on “How to Launch an E-commerce Shop Selling Your Own Brand and Others” (will update with link when its live), and I had an idea that I never saw in practice, the CO-OP website. We’ve all heard of CO-OPs, like the Park Slope CO-OP where you donate time and get a discount on food, or CO-OP apartments, where everyone in the building owns the building together. And in the last 5 years CO-OP fashion retail stores have become more popular. But, what about the idea of a CO-OP fashion retail e-commerce site? A place where each brand owned a part of the site and contributed to its growth.