How to Launch a Capsule Collection Brand
For any fashion boutique or brand, it’s all about staying relevant and staying top of mind in the industry. Once you’ve got a…
Retail 101: Merchandising Tips for Brick-and-Mortar Stores
The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when…
How to Design Your E-Commerce Store for Success in 2020
If you have an online fashion startup without a physical retail location—or are considering starting one—you should think of your website as your…
Reality Check: Your True E-Commerce Photography Needs
It turns out that in today’s content-driven climate, as a fashion and retail business, you’re also a media company. Fashion brands are responsible…
Retail 101: Your Design & Production Team
When it’s time to create product samples, the right design and production team is essential for established businesses and fashion industry startups alike.…
Starting a Fashion Company: Production Sampling
Whether you are a seasoned business owner or launching a fashion business for the first time, understanding your production calendar is a critical…
Learn the Lingo: Wholesale Fashion Terms to Know
The fashion retail world is an exciting one – however, for new fashion startups, it can also be a daunting one if you…
Brick-and-Mortar Retailers: How to Negotiate with Brands & Make Terms
Recently, an interesting conversation with a young business owner brought some important ideas to mind when it comes to the trials brick-and-mortar retailers…
Understanding Your Shopify Analytics
Is your e-commerce store optimized for success? And, how can you tell? In this post, we’ll take a closer look at how to…
