Scaling Retail Blog
For any fashion boutique or brand, it’s all about staying relevant and staying top of mind in the industry. Once you’ve got a solid brand identity and/or a rhythm of regular lines and launches, you can incorporate a capsule collection into your marketing plan. Capsule collections are a great way to pop in new interest…
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The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when new products arrive. Luckily, you don’t have to completely overhaul your store to make an improvement. Here are five easy ways to improve your retail merchandising—today! 1. Branded Hangers When you go…
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If you have an online fashion startup without a physical retail location—or are considering starting one—you should think of your website as your brand’s storefront. Just like with a physical location, you want your website design to be welcoming and engaging. Below, we’ve detailed four things to keep in mind for a successfully designed e-commerce…
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It turns out that in today’s content-driven climate, as a fashion and retail business, you’re also a media company. Fashion brands are responsible for creating dynamic content to share on social media and engage with customers. Likewise, brands are expected to keep website content fresh and updated monthly. Therefore, the question “why is photography so…
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When it’s time to create product samples, the right design and production team is essential for established businesses and fashion industry startups alike. Putting ideas into action by designing pieces that are both attractive and realistically producible is key, as is actually producing those items as samples. And there are a few critical things your…
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Whether you are a seasoned business owner or launching a fashion business for the first time, understanding your production calendar is a critical juncture in scaling up your business. It’s certainly something experienced brands will attest to: in most cases, you need more time and samples than you’d expect. For all brands, it’s vital to…
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The fashion retail world is an exciting one – however, for new fashion startups, it can also be a daunting one if you are just starting up your brand. And while some of the business can be rather “learn as you go”, it is a lot more comfortable to enter the business armed with knowledge…
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Recently, an interesting conversation with a young business owner brought some important ideas to mind when it comes to the trials brick-and-mortar retailers often face. She was in the process of opening up a new lingerie store in the Midwest, and when we asked her how things were going, what her first collections looked like,…
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Is your e-commerce store optimized for success? And, how can you tell? In this post, we’ll take a closer look at how to make data analytics more meaningful with six Shopify KPI’s that are frequently overlooked. When harnessed, these metrics can make a significant impact on startup fashion brands and generate successful sales over time.…
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Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the various metrics that go along with that. With proper analysis, these metrics of your brand’s Shopify Platform can make a huge impact and generate sales over time. While most clothing startups are…
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