Scaling Retail Blog
Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the various metrics that go along with that. With proper analysis, these metrics of your brand’s Shopify Platform can make a huge impact and generate sales over time. While most clothing startups are…
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Body positivity has become a significant trend with online clothing startups, with inspiring brands like Chromat, Universal Standard, and Sela Fit at the forefront. As you find yourself considering if your brand should join the movement, there are a few crucial elements to consider first. Much like the backlash received by the greenwashing movement, size…
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Size inclusivity has become a recent trend in the last few years. Similarly to the green-washing movement, it’s starting to get a bit of notoriety and backlash. It’s no longer enough for a brand to just claim they’re size-inclusive – the same goes for claiming sustainability. So what does it actually take? Case Study – Chromat…
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