designer Archives - Two Seasons

More Subway & Less Runway, Getting Wearable Tech in Front of Buyers

I love Hussein Chalayan. To me he is the originator of wearable technology. While his pieces are more runway and less subway, I believe that he crosses the barriers between the tech imaginary and fashion- simply amazing. The new wave of fashion tech designers are looking to go beyond the runway and start to make…

Crossing Gender Lines – Should You Branch Out?

Fashion Posted by Scaling Retail

Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting a men’s collection in November. It’s no wonder that brands are moving into the men’s market; with $440B in annual sales it’s certainly a market share worth capturing. Menswear designers have been…

Custom Blazers: Maddy Maxey

Fashion Posted by Syama Meagher

Interesting interview with Maddy Maxey from Open Forum. Its exciting to see a woman learning code and enter into fashion tech on her own. TAKEAWAY: Getting scrappy is important, if even to learn the elements you may need to eventually hire out for. “Maddy Maxey is determined to be perpetually caffeinated. It’s a strategy integral…