The Luxury Vanguard: How Hot New Streetwear Businesses Use Storytelling to Build Their Brands

The newest, hottest luxury streetwear businesses are expertly leveraging storytelling to develop their brands. They’re doing it so well, that the biggest players in luxury fashion are shifting their narratives to compete. We can look at Gucci’s new urban perspective or a Riccardo Tisci-helmed Burberry’s frequent delivery and product drops (coming up on the horizon,…

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How to Develop and Leverage Your Competitive Matrix

Did you know your competitive matrix can steer you towards the right pricing, assortment planning and more? A lot of people think they’re alone. They have no competition and their customers aren’t looking anywhere else. But that can’t be farther from the truth. You’re always competing for consumers’ dollars, because they only have so much…

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Can Amazon Be Trusted?

Scaling Retail on the Go: Internet Retailer Conference (IRCE) June 2018 – Amazon Central Our technology and marketing expert went to Internet Retailer Conference (IRCE) in Chicago. Interestingly enough, his main takeaway was a question: Can Amazon really be trusted? This was the same question I posed a few years ago, and observations of the tech…

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