Scaling Retail Blog
Growing your traffic offline will become top of mind for your fashion startup whenever you prep for a pop-up shop launch or other public event. You’ll also need to think about it when you sign that long-term lease for your first brick-and-mortar store. The first thing to realize is you have to look to both digital…
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Have you explored lower cost, easy to implement solutions to increase your sales? We love low-hanging fruit at Scaling Retail. It’s so fulfilling to teach businesses how they can capture more business without a ton of additional money. Read on to learn how you can 5x your sales without increasing your advertising spend… E-Commerce Conversion…
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Are you sure you’re leveraging the right promotional holidays for your fashion business? What does your retail calendar look like? It’s impossible to hold promotions for every holiday that comes by – and we certainly don’t recommend you try. But if you’ve only been leveraging the usual suspects (like Christmas and Valentine’s Day), you could…
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Do you feel like you really have a handle on things and that you’re ready to take your fashion business to the next level? Before you develop any growth stage plans, find out if you’re actually ready to scale and seven ways to make it happen! It seems simple enough- implement new strategies or build…
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Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting a men’s collection in November. It’s no wonder that brands are moving into the men’s market; with $440B in annual sales it’s certainly a market share worth capturing. Menswear designers have been…
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Competition abound and you are out there trying to make a name for your brand. Its time to bust out the marketing toolkit and get the attention of your audience. Try these 6 tips on how to make your product stand out in a crowded market. If you need additional help creating a plan check…
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I originally wrote this post for The Storefront. If you are not familiar with them, they are the place I suggest all my clients check out when doing a popup shop. Pop-up shops should be part of a robust 360° marketing strategy for any emerging brand. However, for businesses who are just dipping their toes…
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This post was originally written for Create & Cultivate by me (Syama Meagher, CEO of Scaling Retail). Create & Cultivate Is an Online Platform & Conference Series for Female Entrepreneurs in the Digital Space. Its such a useful post, I wanted to make sure my readers saw it. Year one for every business can look…
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