The Content Production for Social Media Guide

Content production for social media may seem pretty straightforward- take photos, upload them online… however, high quality results require a lot more consideration and time. The really beautiful social media platforms that fashion brands adore take so much more time, thoughtfulness, and planning than is often considered. 1. The Editorial Calendar  The editorial calendar is…

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Content Planning for Social Media

One of the greatest hurdles in establishing a worthwhile, engaging and reliable social media presence is producing enough content. Many brand owners go into business assuming they can just share photos from their e-commerce shoots, repost other people’s images and share some behind-the-scenes photos and videos. The truth is it’s not enough and it won’t…

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How to Grow Your Global Distribution via Wholesale Buyers

It’s easy to start a fashion brand from the position of designing clothes that you like. Creative entrepreneurs often ask themselves: “If there are collections or products I feel largely inclined to make for myself, why not start a business around them?” While you may find a niche market in the direct-to-consumer (DTC) e-commerce space,…

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5 Ways to Maximize the In-Store Retail Experience

If you’re privileged enough to own a retail brick-and-mortar store, you’re probably wondering about all the different ways you can really capture the in-store retail experience and relay branding. Aside from general staging techniques, meaning the furniture or how you’re merchandising your fashion boutique, there are five different key elements that really come into play…

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Brick-and-Mortar Staging: The New How-To Guide

There’s never been a better time to highlight the importance of getting brick-and-mortar staging right. It’s a unique moment in fashion: most direct-to-consumer (DTC) brands are excellent with e-commerce, marketing and communications and data and analytics, while very few know much at all about the brick-and-mortar sphere. Due to the runaway success of the top…

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5 Social Media Predictions for 2020

Social media marketing and advertising grows in importance with every passing year, but what’s next on the horizon? The Scaling Retail Team sat down to envision what’s coming next, here are our social media predictions for 2020. Trend 1: Massive Follower Counts Lose Meaning There’s a widespread expectation of having many followers to show social…

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The True ROI of Influencer Collaborations

It’s fascinating that we all know influencer collaborations are extremely important for getting visibility for our businesses, though we don’t tend to execute them in the most efficient manner possible. Whenever you work with an influencer, you should be looking at sales lift and a brand awareness lift. Ultimately, you’re going to be searching for…

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