Scaling Retail Blog
It’s easy to start a fashion brand from the position of designing clothes that you like. Creative entrepreneurs often ask themselves: “If there are collections or products I feel largely inclined to make for myself, why not start a business around them?” While you may find a niche market in the direct-to-consumer (DTC) e-commerce space,…
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We filmed a video on growing your global distribution through your wholesale accounts. This blog post serves to take those concepts even further, with an in-depth wholesale strategy you can start to put into motion today… 1. Show in Paris Market to Reach the World. Paris is a major hot spot right now- it is…
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It’s been a whirlwind five weeks away from home, and it’s great to be back home in Los Angeles! Here’s a brief recap of everything that went down… PARIS TRANOÏ and MAN/WOMAN I made my yearly trip to Paris Market, attending both the TRANOÏ and MAN/WOMAN shows. I had the chance to meet up with…
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If you’re privileged enough to own a retail brick-and-mortar store, you’re probably wondering about all the different ways you can really capture the in-store retail experience and relay branding. Aside from general staging techniques, meaning the furniture or how you’re merchandising your fashion boutique, there are five different key elements that really come into play…
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There’s never been a better time to highlight the importance of getting brick-and-mortar staging right. It’s a unique moment in fashion: most direct-to-consumer (DTC) brands are excellent with e-commerce, marketing and communications and data and analytics, while very few know much at all about the brick-and-mortar sphere. Due to the runaway success of the top…
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Social media marketing and advertising grows in importance with every passing year, but what’s next on the horizon? The Scaling Retail Team sat down to envision what’s coming next, here are our social media predictions for 2020. Trend 1: Massive Follower Counts Lose Meaning There’s a widespread expectation of having many followers to show social…
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It’s fascinating that we all know influencer collaborations are extremely important for getting visibility for our businesses, though we don’t tend to execute them in the most efficient manner possible. Whenever you work with an influencer, you should be looking at sales lift and a brand awareness lift. Ultimately, you’re going to be searching for…
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Whether you’re a new brand owner or a seasoned pro, it can be hard to hear your collections need to change. Still, don’t make this common mistake. When it comes to the wholesale business, retail buyers are the experts. They know what’s desirable in their markets, they know what their various shoppers want and they…
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It’s easy to start a fashion brand and really start off from the position of designing clothes that you like. Oftentimes, as creative entrepreneurs, we say, “Hey, these are collections or products that we feel so largely inclined to make for ourselves, why not start a business around those products?” Well, while you might find…
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There are two different types of non-performers. The first type are people who don’t care and aren’t invested in the work. Their lack of interest means you’ll never receive great work from them. The second type of non-performers are defiant. These are employees and contractors who don’t listen to your directives because they believe they’re…
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