Starting a boutique with all your favorite brands can seem like a dream to some, but a reality to others. How to get the right vendors? Choose a location? Hire the contractors, pick the interior designer, do the marketing…the list can seem daunting and confusing. Where to start? Two of my clients the owners of…
Read MoreSyama Meagher
Sneak Peek: “Grow Revenue” POOLTRADESHOW
Scaling Retail: Presentation at POOLTRADESHOW "Grow Revenue" from Scaling Retail I will be speaking at the POOLTRADESHOW Thursday, January 16th on how brands can “Grow Revenue”. We will discuss how to exploit revenue streams, manage cash flow and business development.
Read MoreWhat is the difference between Drop Shipping & Cross Shipping?
New business models are the wave of the future and understanding how to work with these new types of retailers will help you maximize those relationships and, of course, make more money! Here is what you need to know. Drop-Shipping What it is: The online retailers sells your product on their platform. Once the customer…
Read MoreCreating Product Pages That Sell Your Products- Fashion Ecommerce
Transcript! Hi I’m Syama, CEO of Scalling Retail. I’m so happy you get to join me today. We are going to talk about some really important information that’s really going to help drive sales to your eCommerce platform. In particular, we are going to be taking some tips from Chapter Four of my latest…
Read MoreHoliday Sales Planning Strategies
Have you started to think about Holiday Sales Planning? Watch to get some ideas. Hi, I’m Syama, CEO of Scaling Retail. I know everyone is starting to think about what it is they’re going to do for the holiday season and holiday planning, and being a small designer it can be kind of a…
Read More3 Insights on How to Assess the ROI of Sustainability
Corporate sustainability is no longer seen as just a costly PR move used to appease social pressure; it can truly prove to be both cost saving and profitable when implemented the right way. The issue with measuring the return on sustainable investment is that there are a number of benefits that are hard to…
Read MoreCreating an About Page that Sells
Optimize Paid Traffic to Attract the 5 Types of Ecommerce Shoppers
Optimize Paid Traffic to Attract the 5 Types of Ecommerce Shoppers Deciding where to invest your money in paid traffic can sometimes feel like a shot in the dark. There is a lot of trial and error that goes into finding the optimal strategy to fit your unique business; a trial period most start-up’s have…
Read More12 Merchandising Tips for Ecommerce
Merchandising Tips from Creating Fashion Websites that Sell, by Nicole Giordano and myself, Syama Meagher. Purchase your copy here! Merchandising your website is important, you may not have a collection of 20 styles, but anything you can do to organize your collections and make it easier for your customers to find what they’re looking for,…
Read MoreThe Traditional Business Plan Is Dead: Introducing the Strategic Plan
A traditional business plan is a guaranteed time waster unless you are looking for busy work to keep you from actually starting your brand or you are really considering outside investment. What is the alternative? A self directed plan to actually guide you month to month and season to season. This means cutting out…
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