Scaling Retail Blog
Starting a boutique with all your favorite brands can seem like a dream to some, but a reality to others. How to get the right vendors? Choose a location? Hire the contractors, pick the interior designer, do the marketing… the list can seem daunting and confusing. Where to start? Two of my clients the owners…
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Scaling Retail: Presentation at POOLTRADESHOW "Grow Revenue" from Scaling Retail I will be speaking at the POOLTRADESHOW Thursday, January 16th on how brands can “Grow Revenue”. We will discuss how to exploit revenue streams, manage cash flow and business development.
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New business models are the wave of the future and understanding how to work with these new types of retailers will help you maximize those relationships and, of course, make more money! Here is what you need to know. Drop-Shipping What it is: The online retailers sells your product on their platform. Once the customer…
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Transcript! Hi I’m Syama, CEO of Scalling Retail. I’m so happy you get to join me today. We are going to talk about some really important information that’s really going to help drive sales to your eCommerce platform. In particular, we are going to be taking some tips from Chapter Four of my latest…
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Everyone is starting to think about what they’re going to do for the holiday season and holiday planning, but this can be a daunting task for a small designer. What you may not know is that the holiday season really starts in October. Traditionally, we always think about opening up presents around Christmas time, but…
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Corporate sustainability is no longer seen as just a costly PR move used to appease social pressure; it can truly prove to be both cost saving and profitable when implemented the right way. The issue with measuring the return on sustainable investment is that there are a number of benefits that are hard to numerically…
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Optimize Paid Traffic to Attract the 5 Types of E-Commerce Shoppers Deciding where to invest your money in paid traffic can sometimes feel like a shot in the dark. There is a lot of trial and error that goes into finding the optimal strategy to fit your unique business; a trial period most startups have…
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Merchandising Tips from Creating Fashion Websites That Sell, by Nicole Giordano and myself, Syama Meagher. Merchandising your website is important, you may not have a collection of 20 styles, but anything you can do to organize your collections and make it easier for your customers to find what they’re looking for, is a great thing.…
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A traditional business plan is a guaranteed time waster unless you are looking for busy work to keep you from actually starting your brand or you are really considering outside investment. What is the alternative? A self directed plan to actually guide you month to month and season to season. This means cutting out the…
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