Scaling Up Through Strategic Partnerships

Do you know how to craft a strategic partnership that will maximize ROI and align your brand with a complementary collaborator(s)? Strategic partnerships can do a lot to boost your brand visibility and increase market share and profitability if done correctly. But the wrong partnership can cost you tens of thousands of dollars and end…

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How to Work with Micro Influencers

Transcript: Hi, I’m Syama Meagher, CEO of Scaling Retail, and today let’s talk a little bit about how to work with micro influencers. You know, micro influencers are really the next big deal. Editors, bloggers, they’re all taking a look at these micro influencers in order to see what they’re posting and what they’re trending.…

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How to Launch Your Fashion PR Strategy

Transcript: Hi, I’m Syama Meagher, CEO of Scaling Retail, and launching your PR on your own can be one of the most difficult and necessary things you’ll have to do for your own business. If you don’t have the budget to hire someone at a $1,000 to $10,000 a month, you might be looking to…

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7 Days to Launching Your First Great Facebook Ad

Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage ecommerce businesses can be especially confusing and…

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