Category: Marketing

5 Tips to Pitch and Work with Brands you LOVE

This post was originally written for Simply Stylist by me (Syama Meagher, CEO of Scaling Retail). Simply Stylist is an Online Platform & Conference Series for Female fashion enthusiasts. They are the bridge that connects you with other like-minded stylistas, beauty babes and tech whizzes, and allows you to tap into the minds of major style influencers.

Your blog relies on working with brands you love. Not only does working with brands you’d personally use appear more organic, but it also increases the chances of that brand wanting to work with you. However, pitching and working with brands you love requires a strategy! I will discuss the fundamentals to building relationships and positioning yourself to get the visibility and, ultimately, the income you want. I warn you — its not easy, but can be very worthwhile!

1. How to Identify the Right Brands

There are so many amazing brands out there, but who is the right fit for you?  Ultimately, this depends on your brand positioning. What kind of content do you produce? Do you know your tribe? When was the last time you actually engaged with them? Truly understanding your own brand will give you a foundation to identify the right brands that you should work with.

So, how do you start to find out about your audience? Do research or ask them! People love to know that they are important. Surveys and questionnaires produce amazing results. Once you know your audience, it’s time to analyze the brands. What are the brands that your audience already engages with? What are they wearing? Where are they going? Become a detective and start to write down a list of the brands they engage with.

Tip: Don’t just write down fashion brands; write down all the brands- Airbnb, Uber, Blueprint, etc. This is your starting point.

2. Identify What You Have to Offer

What is your USP (Ultimate Selling Proposition)? This applies to your content and your audience. Do you have amazing images and high engagement? Do you have a lot of followers who click on the links in your bio? How about a small targeted audience that really listen to you?

Once you establish what you have to offer, it iss time to package it nicely. Create a PDF with your stats, a bio about yourself, images, and some information about your following. Also, identifying and including the types of brands your followers are interested in will help brands feel like you are a good fit.

Tip:  I work with brands every day, established and new brands. What they are looking for is real engagement and a targeted following. Yes — they will look at your followers and analyze!

3. Know What You Want

Whether you’re a flatlay queen or can get your readers to buy anything, being knowledgeable about what you bring to the table will ensure you’re working with brands that align with your aesthetic.  Know what kinds of products you want to work with and start to slim down your list to those brands within your context. Ask yourself, “If I work with this brand, would I want to work with my brand?” That is the important question.

Also, please note that if you have big brands that you really want to work with, consider featuring their products on your page prior to reaching out. Brands take note of whether or not an influencer has previously posted about them!

4. Pitching

As your following grows, pitching should become a part of your daily routine. Pitching can include anything from emailing brands to sending DM’s (Direct Messages) on Instagram directly to a brand social media page. However, you should only pitch to brands that make sense, meaning they, too, would benefit from collaborating with you to share their product with your readers. The pitches should be personal to each brand and portray a casual confidence without overselling yourself or your brand.

Tips:

  1. Highlight your best social media platforms first.  Don’t immediately propose posting on platforms that you are not building or that have low engagement. Instead, showcase your strengths!
  2. Don’t limit yourself. Instead of having one set rate for all collaborations, offer tiered pricing and al la carte options to appeal to brands seeking small activations.
  3. You need to be willing to start small and work your way up! Small collaborations will show brands the type of work they’d expect from a partnership with you, so make them count.

5. Building Your Perceived Value

The value of your brand is based on what others perceive of you. If you decide to collaborate with other influencers, be sure you’re featuring brands that are consistent with your aesthetic — this will help you develop a strong brand. It takes time to build your portfolio of collaborations, but don’t worry! No one is going to ask you about the nature of previous collaborations. Just remember: Have discretion and be smart as to what the return on investment (ROI) is for each brand or collaboration you do.

Building your brand is a long-term decision that is essential to success. So don’t be afraid to be aggressive and diligent in ensuring you’re working with brands you love!

Get on Facebook Marketplace Now

Facebook has launched their in mobile app marketplace and sellers are flocking. In 4 steps you can upload a photo, add a product description, choose a price and post it to the marketplace. You can even change your zip code to show up in more relevant listings and post your item for sale in groups you are a member of.

So why on earth are designers not flocking to this? They will. If you have been paying attention to my last few talks and posts I’ve been preaching the gospel of attention arbitrage – in essence be first and be where your customers are. Don’t wait until brands are getting on this platform before you jump in. Start playing now.

It has a little bit of a Poshmark feel as well; the layout, the necessity for good images, fair prices and the small amount of area to write product copy. Poshmark also allows you to re-sell goods that you buy at wholesale. The official Facebook Marketplace for Business hasn’t launched yet, but be certain that when it does it will be easier for brands who have already had experience on it to quickly jump on board. You won’t miss a beat.

This marketplace acts a little bit like Craigslist, you use your profile and are able to set up a time for the transaction to take place. If you have a studio you work out of it’s a great way to get your brand exposed to more customers. If you are doing a sample sale, boom, mark it down and let your community have first dibs. I really love what types of possibilities this will open up for businesses down the road that participate in popup shops.

facebook marketplace

Facebook is hoping to weed out fake buyers by only allowing those with a full profile and active friends to participate. They also won’t accept payment terms, for now. Imagine down the road Facebook partnering up with Visa or American Express and negotiating special rates with them on the backend if they are the preferred payment processing system. Facebook doesn’t integrate with a shipping method yet. So this means you will be deciding on if mailing or picking up works.

facebook marketplace

To make sure you close the sale follow these steps:

  1. Have great images- you have 4 to use.
    1. Make sure the lighting is good
    2. Use a background
  2. Write your product copy beforehand.
  3. Choose the zipcode you want to do business with.
  4. Pick a strong product title.
  5. Post your product on relevant community groups.
  6. Time the release of your product. Don’t just upload everything at once, your product will become more relevant in search if you stagger, like how Pinterest is.
  7. Use relevant words in your description. This is a primarily search based platform. Think of long tail keywords versus short ones. There will be way too many “little back dresses” to be able to find, but “knee length little black dress with sleeves” might be more relevant.

I’m super excited to see what awaits Facebook Marketplace. Brands have been waiting for when Facebook would diversify its offerings since the plugins that allow selling in your Facebook Page don’t really convert. This is mostly due to the fact that Facebook has become a pay-to-play platform for businesses. Its virtually impossible to get traction on Facebook pages without spending ad dollars. And small brands with little budget have a difficult time seeing ROI’s on their advertisements.

This could be a new channel for distribution and it’s definitely worth keeping your eye on and even testing it out. Remember when eBay first launched? There were business that grew out of eBay, hello, Sophia Amoruso’s Nasty Gal!

The Ultimate Fashion Marketing Toolkit

Before you launch your brand you need to have a few (read a lot) things in place. Here is my ultimate check list of marketing tools you need, to get your brand off the ground, and people talking about it! Which tips have you heard of and do they work for you? Comment below and lets talk fashion marketing.

If you are ready to launch your brand then set up a consultation. Email: hello@scalingretail.com. Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale.

For more tips and exercises for building a fashion website check out
Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://www.scalingretail.com/product/creating-fashion-website-that-sell/
Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/

Follow us here
Instagram: https://instagram.com/scalingretail/
Twitter: https://twitter.com/scalingretail
Facebook: https://www.facebook.com/scalingretail
LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant

Does Your Brand Undersell Your Product?

The other week I had the pleasure to speak in front of an audience of brand owners. The topic was how to price your product to sell. The underlying message was that while many brands start to determine their pricing from a bottoms up, cost of goods sold, model they should be looking at their competitive matrix and branding. Most brand owners launch businesses with the desire to create a product that satisfies many value propositions. Take sustainability for example. There are many ways to communicate that a brand is environmentally friendly, but does it need to be organic, fair trade, upcycled, low carbon footprint, made in USA and give back to green NGO or charity to achieve this? In fact, if it did, the pricing would probably be through the roof. Instead of trying to be everything you want this brand to stand for think about the top three things you want to adhere to. These three brand tenants will permeate throughout your website, social media, how you write about your brand and ultimately how to communicate to wholesale buyers and retail consumers. Focus on creating a branded platform that will properly communicate your product, not on creating the best possible product that satisfies all the things you want it to stand for.
I like to ask my clients if they would actually buy products from their own site or follow themselves on Instagram.  This is a clear litmus test if you are getting the messaging across. Once you have clear communication of your brand then look to see if your product can back it up. Think brand and aesthetics first, then product development to satisfy the brand needs. This might seem a little counter intuitive to all the makers out there who have a love of product development and design; the ones who think you can build a collection of products then figure out the brand. Ideally you would want to work on both at the same time: developing products and creating the brand. Though I must say that when I work with clients who start with products then work on branding in some cases their inspiration and desire to create are not in alignment with the brand they think they are developing. If you want a hobby then design aimlessly. If you want a business and to design aimlessly then get yourself a financier and create a brand that is based on YOU and know that it may take some time for the market to catch on. Eventually you may find the market fit, but this approach is from the perspective of an artist.
Lastly, the price that you will charge for your product is based on how you sell it and what expectations you set for your customers. If you are selling quality and artisanal then you have to deliver. If you are selling the feeling of travel and wanderlust then you must deliver on that- think packaging, copywriting. Both of those selling propositions can be sold at the same price, but the artisanal products that are delivered must be artisanal, and the wanderlust products can be relatively inexpensive to produce. I always suggest selling a feeling or result. Yes, if your products do have added quality features, great, but that won’t be WHY they buy. Customers buy because of your brand, they become repeat customers when you product delivers on the brand.
Think Brand first!
If you struggle with analyzing your brand and pricing strategy download my cliff notes from the talk (here) and schedule a 15 min call to review your brand. Know that you have a strong price and brand fit? Then join me at the Fashion Marketing Bootcamp to plan out your key messaging.

3 Tips to Authentic Fashion Marketing

3 Tips to Authentic Fashion Marketing

Struggling with marketing your business? Shy about being the face of your brand? It’s time to step out from behind the curtains. Big fashion companies want to be more like you, they want to be more transparent, create better connections with their customers and be nimble in response to new technology. But, they can’t, its too bureaucratic and there can be too much red tape. Here are 3 ideas on how you can beat the big brand competitors with authentic fashion marketing.

Your About Page. Talk about your brand, but also talk about you. Show pictures of your team. Give the behind the scene pictures that show how you do things and what inspires you. Creating an amazing about page will also help you sell more. Include product images and if you or your team is photographed make sure you are all wearing your brand.

I love how Hush UK combines the brand statement, the founder statement, lifestyle images and product shots onto their about page.

Hush_UK_About Page

  • Ask yourself:
    • What makes my brand so awesome?
    • How do my customers like to be spoken to?
    • Do I need to take more photos of the team or me?
    • Do I have behind the scenes pictures and products pictures that will look great?
    • If this was a landing page that ad traffic was coming to would I get enough about the brand to feel confident about making a purchase?

Your Instagram. Images tell your story. Are you asking yourself about what story you are actually telling every time you post? A combination of personal (relevant), behind the scenes, and lifestyle images are important. Be authentic about your brand and post images that will feel familiar when they come to your site. I suggest having a shop Instagram link on your site to showcase your Instagram feed and make it easy to buy or simply embed on your site.

  • Ask Yourself
    • Do I have an editorial calendar for the next 6 months that has product launches, merchandising themes and the newsletter mapped out?
    • How does my Instagram support my site? Do they say the same thing?
    • Does my Instagram account look like something I would follow? This is a big question. Most small brands I’ve noticed would answer no to this question.
    • Do I have a bank of images to use on a regular basis?
    • Do I need to edit or take more pictures of myself, or the brand?

 

Bellgray does an excellent job at curating a feed that is both behind the scenes, personal and all about product and lifestyle. At the time of this post they hadn’t even opened up their web store and they had 1200 followers!Bellgray_Instagram

 

PuraVida does an excellent job with integrating their Instagram images into their homepage. You can see where you hover over the image a shop the look button comes up allowing you to buy direct!

PuraVida_Instagram_Homepage

Your Weekend. Big businesses don’t do enough to get in front of their customers in an authentic way. Yes, they will sponsor events, and give out free things, but they don’t have the opportunity actually connect with their brand loyalists. Take advantage of your weekends to participate in selling events that actually get you in front of your customer. In Los Angeles two events come to mind: Echo Park Craft Fair and Unique LA. Both give brands an opportunity to sell to a captive audience who is ready to buy. By participating in these events you not only widen your exposure in person, but also digitally.

 

Gabriela Artigas, the jewelry brand based in Los Angeles will be showing at the Echo Park Craft Fair (ECPF). Check out the love they got from the ECPF Instagram handle. This doubles the impact that event will have for the brand since customers will have brand recognition when they walk into the fair. Not to mention that everyone loves Gabriela Artigas and that they have been around since 2003! If you go to one of the events you will undoubtedly see one of the designers and their staff- a great way to make a connection with your customer.

EchoParkCraftFair_Gabriela_Artigas

The next example is from a new brand, Clarke Collective. They are a boutique ceramics company that will be showing at Unique LA. Not only are they up on the Unique LA Instagram page, but Clarke also has the show up on their own homepage. This is an excellent way to drive traffic to the event in case customers have any hesitation purchasing online.

 

Unique_LA_CollectionUniqueLA_Craft

  • Ask Yourself:     
    • Are there events that I can be a part of where my customers are?
    • Do some research into last years events in order to get an idea of what might be happening this year.
    • Do the event organizers have a strong social media following? Will they do enough to promote it? Don’t participate in events that don’t have a marketing plan.

 

Authentic fashion marketing is a genuine approach towards communicating with your customer. Its about doing what the big brands can’t do which is to be transparent, nimble and getting in front of your tribe in an authentic way. It’s time to stop hiding behind the computer and get your face and brand in public.

 

Need help getting your authentic marketing strategy in place? Then it may be time to head on over for a consultation. Scaling Retail provides sales and marketing strategy for small to medium sized brands, just like you. I look forward to hearing from you! Syama@ScalingRetail.com

 

 

How to Plan for Your Photoshoot

Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting corners. You can do this on a budget, but don’t go all the way cheap.Planning  for a photoshoot is a daunting task, but one you have to do it at least twice a year. Here is my checklist for a successful photoshoot.

  1. Plan in advance, especially if you have a budget.
  2. Develop your mood boards on pinterest or ppt. There should be one for hair/makeup, one for models, one for photoshoot art direction and one for locations if you are looking to do it somewhere specific.
  3. You will need in total around 200 images. Thats a combination of lifestyle shots, product shots, behind the scenes, and photos to use for social media. You should make an exact list though: #of pics for website, # for social media # for lookbook etc. Communicate this with your photographer beforehand so you can negotiate pricing.
  4. Budget costs appropriately.
    • If you don’t have any amazing photographer friends, not many of us do, then you should plan on $2,000 for a two day shoot with a good photographer. I’ve spoken about this in the past, and its true that you get what you pay for. You should expect 30-50 edited pictures at the minimum from a 2 day lifestyle shoot, and a higher amount of pictures if you are in studio.
    • There are lots of places to find models, but you probably want good ones. That means that you won’t want to just put up a post on Craigslist. If you are on a budget plan to spend between $250-$500 per day on a model that has experience and can move in front of a camera. Make sure you meet them in person and do fittings before the shoot. Don’t make decisions just based on their cards.
    • Hair & Makeup. Try to double up on this. Find someone who has both hair and makeup experience to work with you the entire 2 days of the shoot. Shoot for $500/day.
    • Assistant. Yes, you will need someone to help you prep, grab coffee’s keep everything organized. Don’t underestimate the power of help. You won’t be able to manage everything. If you have a friend that can help, amazing. If not, plan to spend $10-$20 an hour.
    • Food/Transport/Location. If you plan on shooting at a hotel, you might need a permit, double check. Any Uber’s that you and the team take around town, guess who is paying? Coffee, candy, sandwiches – anything you need to keep everyone pepped and happy.
  5. Prep everything you need for the day of at least 4-5 days in advance. Make sure you have things like: tape, safety pins, hangers, clamps, bobby pins. Its the little things that can trip you up on the day of.

Good luck on your next photoshoot! You are making a great investment in your brand by deciding to do this well.

Foundation: Identify your Customer

Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are a startup who needs to identify your customer to properly position for marketing or an established brand that is evaluating brand direction, your customer is king and queen.

 

This post is two pronged. The first section is dedicated to startup companies who are struggling with identifying their customer based on either a lack of sales or because you are in the process of launching. The second section is for brands with selling history that need to analyze their customer base to make strategic decisions.

 

___________________________________________________________________________________________

 

Part I

 

Please, never ever say, “my customer is between 25-40, female, makes $80K a year and lives in urban areas”, how general and simply not true. This is a rookie mistake when starting to think about your collection, brand and marketing efforts. You need to start to get inside the mind of your customer. I ask of you to start to look at your competitive matrix, and start to look at whom your direct competitors are pitching to. Where are they getting press? Where are they being sold? Who are their followers on Instagram? The purpose of this exercise is to come up with a real profile of outlets and customers that actually exist. At the end of the day your customer profile might look more like this, “Reads Flaunt Magazine, shops at Flat 128, follows celebrity DJ’s on IG, follows brands like A Peace Treaty, Claire V. on IG”.

 

Your list should effectively yield a target list of brands that are competitors or potential collaborators, blogs, influencers and magazines that are actually relevant to your customer, and potential stores you will be selling you. You should also check your price points to make sure you are within reason of what your customers will spend. This means double-checking your direct competitors to do apples to apples comparison.

 

As your brand grows your customer will self identify by purchasing and engaging with your brand. If you have been selling for three seasons with no traction, its time to re-position your brand and look at your pricing, assortment planning and branding

 

Check out the Launch My Brand workshop to get in depth coverage on how to identify your customer and market effectively.

 

_________________________________________________________________________________________________

 

Part II

 

If you have selling history on your brand, you might be wondering how to maximize this information.

 

This is what I would do:

  1. Analyze what is selling by category, color and price point. Develop an assortment plan for future collections based on this and then layer on the creative direction and inspiration.
  2. Review where the most sales are coming from. Etsy? Ecommerce? Wholesale? PopUp Shops? Leverage this information to get in front of your customer more by being where they are. Develop a strategy to maximize these channels.
  3. Communicate with customers so you can introduce new categories and products. It’s essential when scaling your brand to grow in ways that your customer will support. So before you take the time to produce outerwear when you are known for dress shirts, ask your customer what they want and give them what they need.

 

Your selling history tells you what is working and what isn’t. Making money is the litmus test to tell the success of a business, otherwise you would be running a charity or this would be a hobby. For more ideas on how scale and develop your brand for the next 5 years contact me (syama@scalingretail.com) and we can set up a consultation.

 

5 Tips to Grow your Email List

Why is email acquisition so tough? Especially on an ecommerce site. There are few tricks in the bag. Everyone has a newsletter pop up and how many coupon codes can you really send to friends and family. Here are a couple of tips that really work, so read on an implement.
1. Create a product giveaway. Everyone loves something free, contests are great too. Drive traffic to your new email acquiring landing page or pop up with paid advertising on Google, Bing, Facebook or Instagram.
2. Create compelling content and syndicate it. If your content is good then they will want to subscribe to get more. If you have built up your brands YouTube channel ask them directly to come to your site and subscribe. Ask your Instagram following to sign up for your “new” newsletter. Hey, no one knows that its not new ?

3. Create fun and catchy opt-ins. I love what Pura Vida does for their brand. If your brand isn’t taking a casual attitude, find a style that does the same trick.

Screen Shot 2015-12-30 at 8.15.00 PM

4. Referral marketing. Sign up for a platform like Referral Candy, there are lots like them, and start implementing referral marketing with the people who are already customers. They refer a friend to the site, and they get 20% off their next purchase. Clean and easy. Let your customers do the work for you.

5. We talk a lot about driving traffic through digital means, but what about in person. Your customers deserve a 360° brand experience. If you do a pop-up shop, sell at a flea market or do any time of selling that is live bring your iPad and incentivize your captive audience to sign up on your email list.

Good luck on your journey of growing your email list! Its not easy, takes time, but is well worth it. Email is golden.

3 Insights on How to Assess the ROI of Sustainability

 

Corporate sustainability is no longer seen as just a costly PR move used to appease social pressure; it can truly prove to be both cost saving and profitable when implemented the right way. The issue with measuring the return on sustainable investment is that there are a number of benefits that are hard to numerically quantify. Sure, it’s easy to measure the return on using more energy efficient lighting or cutting back on waste disposal fees, but how does one accurately estimate the ROI on social improvements that lead to more motivated employees and ultimately greater productivity? Because implementing a sustainable project requires a good deal of capital upfront, it’s important to be able to calculate both the quantitative and qualitative benefits, and how they will contribute to your ROI, in order to make profitable decisions. Before I get into how you should assess your ROI, I want to quickly touch on questions to ask yourself before making the leap into a sustainable venture.

Sustainability should be built into the DNA of your company. Start by asking yourself: “What is it that I’m selling?” This will help you identify how your product or service contributes to society and if you’re really solving problems that people need solutions for, or if you’re just contributing to over consumption. Next, ask yourself: “How do I produce this?” Dare to question how you are producing, and be willing to invest your time and money in order to change your production model and replace your materials with more sustainable methods. Those who are willing to invest in solving real problems with real solutions in order to make a real difference are ultimately the ones that will make sustainability profitable.

Green1

3 Key Insights:

  1. Brands with Purpose Grow Faster

Over the last decade we’ve definitely seen a spike in brands that integrate a purposeful stance within their business. This is a direct response to an over taxed planet and poor human working conditions around the world, and has been substantiated by a market demand for such purpose driven brands. Consumers have moved from passive to active consumption, and their influence on corporate responsibility no longer validates the fundamental incongruity between harmful business practices and compensation through charitable donations. Establishing a purpose that is meaningful to consumers and authentic to the brand is the best way to become a profitable, sustainable living brand. You have to connect with people on a value driven level, inspire them to be a part of a broader movement. It’s about raising a call to action. Trends show consumer patterns where people are looking to be seen as what they buy, they want their consumption to reflect their views and their values: we are what we consume. Jonathan Atwood, VP of Communications & Sustainable Living for Unilever NA, explains how, “50% of our growth in 2014 came from brands that have a purpose, and grew 2X as fast as the other brands within Unilever with better core operating margins.” He further goes on to highlight their successful Dove Real Beauty campaign, “taking on a societal issue around real beauty and self-esteem among young girls, Dove has been able to reach over 15 million girls since the inception of the campaign. The social purpose is very well defined, while on the product end we’re seeing plastic reduction and other [conservation] efforts.”   Purpose driven brands are taking considerable market share, and are creating the ability to do powerful, good things in the world.   For more information on developing and launching your brand, download my webinar Launch My Brand: 6 Week Program for a comprehensive understanding.

 

  1. The Relationship Between Human Impact and Profits

Human capital is the core of every business, with companies stating that “people are our most important asset”. This isn’t just a warm-cuddly, team motivating statement; there is a direct connection between human impact and profits, meaning lower risk, higher potential return and greater resilience.   Providing employees with the necessary infrastructure and then measuring their engagement, retention and diversity is essential. Companies with higher employee engagement end up having higher productivity and higher revenue growth. Additionally those that promote diversity, such as women on the board of directors, have higher returns on equity and lower risk. It’s a great financial investment to make social improvements for employees, as this not only benefits shareholders, but clearly the employees as well. At the end of the day, any capital investment has to make financial business sense. It’s when the investment takes a little longer to pay off in dollars and cents that the conversation between sustainability director and CFO becomes a little more challenging. CFO of WeSpire, Tom Matlock, explains how “CFO’s put only 17% relative weight on the qualitative narrative of social and environmental impacts compared with 73% weight on financial return and payback when considering capital investment.” Clearly there is a financial gain from these qualitative benefits, but the tricky part is expressing them in quantitative terms to validate their expense. WeSpire is a great employee engagement platform that enables individuals and entire organizations to drive a measurable, positive impact. You can use their ROI calculator, which measures thousands of actions, to determine the hard dollar savings generated from each employee action. Take a closer look as Wespire offers some amazing tools http://www.wespire.com/.

 

  1. Natural Resource Conservation Has a Direct Effect on the Bottom Line

The above points are long term investments and require a more creative, nuanced approach when justifying them on a financial basis. Some measures, like waste diversion and efficiency improvements, show their return right away and therefore are easier to approve. These are the proverbial low-hanging fruit. Not to say they aren’t important, it’s just that it’s easier to express their value in cost savings as they have a direct effect on the bottom line. When we talk about actions that affect the bottom line, we are generally speaking about improvements made to help the environment and conserve natural resources.   This could mean diverting waste, reusing “dead” material, improving energy efficiency, conserving water, recycling, reducing plastic and packaging waste and countless other actions. All of these actions when implemented can easily be measured and monitored for cost savings, as they inherently improve on efficiency. McGee Young, founder of MeterHero, says, “There is a period of instability coming that’s going to affect the weather, the availability of resources and the cost of doing business.” According to Young, operating under the wrong set of assumptions is probably the No. 1 cause of death among companies. “If your company doesn’t adapt, a startup will come along, and you will likely get blown out of the water, because your business processes were designed for an era of surplus. Other companies will eat your lunch. It’s really all about your ability to think beyond your current market.”

At the end of the day, venturing into the sustainable industry is no small undertaking. Whether you’re converting your business to be more environmentally and socially responsible, or if you’re launching a brand where sustainability is built into the ethos of your business, both take a tremendous amount of savvy and industry know-how. Here at Scaling Retail we are highly experienced and offer invaluable industry insights, and provide our clients with real measurable results. We don’t just believe in following trends for the sake of being trendy, we ensure our clients are making decisions that will have both short term and long term financial returns. Please contact us at Scaling Retail to learn more about sustainable business building. And don’t forget to stay connected with us on: Instagram – Twitter – Facebook – LinkedIn!

 

Our Sources: