For any fashion boutique or brand, it’s all about staying relevant and staying top of mind in the industry. Once you’ve got a solid brand identity and/or a rhythm of regular lines and launches, you can incorporate a capsule collection into your marketing plan. Capsule collections are a great way to pop in new interest—but…
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Should Your Independent Fashion Brand Stand for Political and Environmental Issues?
The New Systems Taking Your Fashion Brand Global
What do you use to take your fashion brand worldwide? Exciting times. New fashion tech companies are springing up in the market with products and platforms to push your independent fashion brands worldwide. As an industry, we’re also developing smarter, more effective systems. If you’ve never sold globally, you may be wondering what are the…
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