Answer by Syama Meagher:
There are two ways to launch a product. The first, do research and find the holes in the marketplace. What do you wish you could find but doesn’t exist? What opportunities are out there?
The second way people launch products are through creative ambition. Example: I want to create a line of ready-to-wear because I have ideas not necessarily based on market need.
Both are doable, though one requires creating demand, while the other sees demand in the marketplace.
Once you have your idea, market validation and brand, its time to secure manufacturing, determine a pricing strategy and how to penetrate the market. Lets not forget your ecommerce presence and developing relationships with retailers along the way.
Sounds tough? It is. Its also possible and attainable.