Scaling Retail Blog
This used to be a very simple answer: two. But in recent years business models have changed on the retail side and on the vendor side. Ever since the market crashed in 2008, retailers have been in the mentality of buy little and buy often. They don’t want to be heavy in inventory and risk…
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Luxury brands are jumping on the bandwagon of Snapchat. Burberry, Everlane and Valentino have all become active users of Snapchat in the last 2 years. Why? Because the demographics of Snapchat have changed- when launched the platform quickly became a favorite in the 18-24 year old market and now there is an increase engagement amongst…
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The other week I had the pleasure to speak in front of an audience of brand owners. The topic was how to price your product to sell. The underlying message was that while many brands start to determine their pricing from a bottoms up, cost of goods sold, model they should be looking at their…
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Before your next sales conversation, or planning your cash flow for the next few months you need to know the rules for your lifeline. Your lifeline is sales, and the rules are how you are going to get paid. Without understanding these terms you will look like an amateur, might miss the sale or worse…
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The Truth about Fashion Business Cards Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho). Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a…
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I originally wrote this post for The Storefront. If you are not familiar with them, they are the place I suggest all my clients check out when doing a popup shop. Pop-up shops should be part of a robust 360° marketing strategy for any emerging brand. However, for businesses who are just dipping their toes…
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This post was originally written for Create & Cultivate by me (Syama Meagher, CEO of Scaling Retail). Create & Cultivate Is an Online Platform & Conference Series for Female Entrepreneurs in the Digital Space. Its such a useful post, I wanted to make sure my readers saw it. Year one for every business can look…
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Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting corners. You can do this on a budget, but don’t go all the way cheap.Planning for a photoshoot is a daunting task, but one you have to do it at least twice…
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Hello CEOs! Some of you might be resistant to accepting that you are the heads of your businesses, but you are. So again, Hello CEO’S! and you say “Hello Syama!” In the final week of Launch My Brand we go over CEO Advice & Management. This topic is so critical, and it is essential that you…
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Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include e-commerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling e-commerce and the 1st step to launching wholesale. For more advice on…
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